Welcome to the Data Lab!

Data Analytics and CRO

The good thing about having my own E-commerce is that besides of selling, it allows me to be up-to-date about the online business trends in a totally practical way 

Gelma.Store is an Online Store configured with GTM to track the whole Sales Funnel. In this way, I can identify where the most important data drops are occurring and which actions are needed to take to remedy them

In addition, it is a space that I consider my test lab. There I perform all kinds of CRO experiments that validate whether the hypotheses put forward are validated or refuted 

And, most importantly, everything I learn in my Online Store I can replicate with customers so that their conversion rate keeps improving too

Use this 15% OFF coupon on Gelma.Store

CRO Experiments

Conversion Rate Optimization
Experiments are the best option to validate or refutate hypotheses about the Online Store.

CRO Experiments

Conversion Rate Optimization is a digital discipline designed to improve and optimize the performance of the digital business. Collecting data is the first step to get an unbiased, objective picture of the state of the business. Once data is transformed into metrics, it allows us to identify trends and thus evaluate the efficiency of the website performance.

When we find an inefficiency in achieving the online goals, it is the right time to conduct a CRO experiment. It will allow us to propose solutions to the problems we have detected in order to obtain beneficial results for the business as a whole. This has the following phases:

Examples

A/B Testing

I had doubts about the price of the products, so I made a test to find out if it is better to round the prices or not ($14,99 vs $14,90)

A/B Testing

I had doubts about the price of the products, so I made a test to find out if it is better to round the prices or not ($14,99 vs $14,90)

Copy CTA

Which verb is best to get the user to click on a button? In this experiment I unveil some keys to increase clicks

Copy CTA

Which verb is best to get the user to click on a button? In this experiment I unveil some keys to increase clicks

Want to know more?

Once again, you can visit my Medium profile and be up-to-date with CRO and E-commerce

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