The good thing about having my own E-commerce is that besides of selling, it allows me to be up-to-date about the online business trends in a totally practical way
Gelma.Store is an Online Store configured with GTM to track the whole Sales Funnel. In this way, I can identify where the most important data drops are occurring and which actions are needed to take to remedy them
In addition, it is a space that I consider my test lab. There I perform all kinds of CRO experiments that validate whether the hypotheses put forward are validated or refuted
And, most importantly, everything I learn in my Online Store I can replicate with customers so that their conversion rate keeps improving too
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Conversion Rate Optimization
Experiments are the best option to validate or refutate hypotheses about the Online Store.