This is the process of moving data from its originating source to the destination where it is stored
Along the way, data is transformed, optimized and analyzed to develop business ideas as well as improving the strategic goals of the online business. The different phases and technologies involved in the process are also defined, defining the required skills to consolidate each phase
In online business the raw data originates from Digital Marketing tools, Advertising, CRM, CMS and, in short, anything connected to the Internet
The Sales Funnel defines the path that a visitor must take in the Online Store to achieve a specific goal: purchase
If you search on google Sales Funnel you’ll find funnels with different shapes and phases. This is because every online business is different.
Generally, funnels have three clearly differentiated phases:
E-commerce Data Analytics’ goal is to understand user behavior in the Online Store to improve the shopping experience
A Data Analyst identifies at which stages of the funnel there are data drops and provides solutions to improve the web conversion rate
Medium is the blogging platform that I use to create content about Data Analytics
I occasionally write to share knowledge and keep up-to-date with the latest news on topics of interest
SQL (Structured Query Language) is a computer language that allows accessing a database, performing calculations and executing functions that obtain relevant information
Data visualization is the graphical representation of the information contained in the data. Visual elements such as line graphs, bar charts, surface charts, etc are used to understand trends, outliers and patterns in the data
Books and training are the true companions of adventure and learning
I highlight two of each
Alistar Croll and Benjamin Yoskovits, 2014 The authors explain how to use data to create a Startup whichever be the business model (SaaS, CaaS, Ecommerce)
Cole Nussbaumer, 2017 Using examples and study cases, the author shows the fundamentals of data visualization to communicate effectively to an audience
Learn how to use Google Tag Manager in depth with Julius Fedorovicius in his online academy and student support community
Learn all about Digital marketing and Web Analytics with the courses offered by the MIDE program and prepare for Google certifications
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